Customer Lifetime Potential:
The Key to Maximizing Customer Spend
5PM GMT | 12 PM EST | 11 AM CST | 9 AM PST
This 30-minute webinar presents a powerful new metric to focus and quantify sales efforts: Customer Lifetime Potential (CLP). CLP is the economic value reflecting each customer’s future revenue based on retention and expansion to maintain and increase spend over time. We will explain and explore a sales model for smarter, more focused engagements to achieve the maximum potential for all customers.
Be one of the first to employ CLP as a value creator in collaboration with the ZFactor Sales Methodology. The ZFactor framework has been customized to include CLP to identify areas for customer growth and guide activities that optimize results.
In this informative webinar, we'll explore how to:
Leverage Customer Lifetime Potential (CLP) – an economic value reflecting each customer’s future revenue based on retention and expansion to maintain and increase spend over time.
Use Purchase Pattern Profiles to quantify the difference between customers’ current and desired states and identify the specific steps to get to the optimal CLP index.
Drive Relational Relevance to increase retention and identify/reverse churn.
Lead with Strategic Relevance to scale and shape demand response.
Measure performance as a factor of potential and measure breadth and depth of customer and sales organization engagement.
Space Is Limited!
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Guest Speaker - Cindy Goldsberry
Chief Sales Architect, ZFactor Sales Accelerator